According to a study conducted by Freedonia Group, U.S. demand for cosmetic and toiletry items will increase to 4.9%, 9.4 billion, in 2016. Natural based products will continue to be the fastest growing sector due to rising consumer demand and perception that natural and greener products are safer and healthier.
Green chemistry has become a popular term in the beauty industry. Green Chemistry, also known as “Sustainable Chemistry”, is defined by the EPA as the design of chemical products and processes that reduce or eliminate the use or generation of hazardous substances. Green chemistry applies across the life cycle of a chemical product, including its design, manufacture, and use.
According to the Natural Products Association, natural ingredients are those that come or are made from a renewable resource found with no petroleum compounds. For a product to be considered natural, by the NPA standards, 95% of the ingredients must be all natural. Prohibited ingredients include: paraben, petrolatum, mineral oil, paraffin, and sodium lauryl sulfate.
Suppliers are responding to this global demand and providing more eco-responsible ingredients to the market. However, the ethical sourcing and availability of organic ingredients remains a challenge. Working with supply chain partners is critical at this stage to guarantee that the sourcing is truly sustainable.
There has been much criticism aimed at products labeled “green”, “natural” or “organic”, when only a tiny percentage of the ingredients were certifiably organic and the manufacturing process was not sustainable. When labeling a product “natural”, a holistic approach needs to be adopted and many factors need to be considered.
Related Past Articles:
Argan oil: the cost of the beauty industry's latest wonder ingredient
The Guardian, April 28, 2015
Supplies of the Berbers’ anti-ageing oil, discovered by big brands from L’Oreal to Lush, could be threatened by overuse, deforestation … and even goats.
Green chemistry: the role of EU regulation
Global Business Briefing, April 2015
Exposure to synthetic chemical substances is an increasing global problem. Chemical production is growing faster than gross domestic product (GDP) and population. Production levels of chemicals have increased from one tonne in the 1930s to well over 500 million tonnes today.
Full article: https://chemicalwatch.com/23534/green-chemistry-the-role-of-eu-regulation
Eco-Friendly Efforts From Beauty to Fashion
By Jamie Matusow, April 23, 2015
New sustainability commitments, in categories across the board, aim to connect with global consumers’ growing consciousness.
Full article: http://www.beautypackaging.com/contents/view_online-exclusives/2015-04-23/eco-friendly-efforts-from-beauty-to-fashion/#sthash.743Lrxtk.dpuf
The More 'Natural' The Better
January 29, 2015
While products formulated with a high proportion of synthetic ingredients dominate the global natural personal care market, accounting for nearly 75% of the total market share in 2014, truly natural positioning is gaining importance with consumers, manufacturers, and retailers.
Full article: http://www.happi.com/contents/view_breaking-news/2015-01-29/the-more-natural-the-better/#sthash.e4uGV06T.dpuf
Revlon Removes Possible Toxins from Cosmetics
Beauty Packaging, December 23, 2014
The company has stated it will no longer use certain chemicals in its formulations.
Full article: http://www.beautypackaging.com/contents/view_breaking-news/2014-12-23/revlon-removes-possible-toxins-from-cosmetics#sthash.6nzsZlpj.dpuf
Health Concerns Driving Natural/Organic Sales
December 5, 2014
A new consumer insights report by Organic Monitor reveals the major trigger for consumers to switch to natural and organic products is health concerns.
Full article: http://www.happi.com/issues/12-2014/view_breaking-news/health-concerns-driving-naturalorganic-sales/#sthash.zksWY9pT.dpuf
Marine Ingredients in Cosmetics: Sustainability Implications
By Organic Monitor, Published by GCI, October 19, 2012
The beauty industry is increasingly turning to the sea and oceans in the search for new ingredients.
Full article: http://www.gcimagazine.com/business/rd/ingredients/174991531.html