Avon has a comprehensive sustainability plan that addresses green purchasing policies, waste management and social outreach. The “Hello Green Tomorrow” program, started in 2009, aims to raise awareness for reforestation efforts in endangered areas. In 2011, Avon launched the Palm Oil Promise to support the development of sustainable palm oil in partnership with the Roundtable on Sustainable Palm Oil (RSPO).
Avon has also developed a corporate social responsibility plan that addresses key CSR issues, such as corporate governance, manufacturing and product compliance. Highlights include the removal of paraben and Diethyl Phthalate (DBP) from all of its beauty products, including fragrances and nail polishes.
In 2011, the company launched the Avon Green Building Promise, which established a global commitment to achieve a “certified green” level in every major new construction or significant renovation project, and to seek a higher level, such as Gold or Platinum when possible.
Aveda has incorporated sustainable values into its business model, focusing primarily on sustainable packaging, renewable energy, and energy conversation efforts. Aveda was the first beauty company in the world and the second U.S.company in any industry to receive a Cradle-to-Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification. Another highlight includes being the first beauty company with 100% post-consumer recycled PET for skin care and hairstyling.
Burt’s Bees has a long standing commitment to social responsibility. They are a member of the Sustainable Packaging Coalition and use Post-Consumer Recycled (PCR) or Post Industrial Recycled (PIR) whenever possible. They launched the use of TerraSkin Wraps, an alternative to paper packaging for soaps that is a treeless and bleach fee. TerraSkin is mineral based, with 80% of it s calcium carbonate base derived from post-industrial building material.
Corporate Social Responsibility/Community Partnerships
In 2007, Burt's Bees created the Greater Good Foundation aimed at supporting non-profit organizations focused primarily on sustainable agriculture. Partnerships include Sustainable Packaging Coalition, British Beekeepers Association and AIM-Progress.
Jurlique has incorporated Sustainability into its core operations and was recently nominated for a Sustainability Beauty award. Highlights include:
Products are naturally sourced using bio-dynamic farming methods (without the use of chemicals, pesticides or herbicides).
Jurlique is committed to waste reduction. In 2013, more than 90% of Jurlique’s product waste was reused, recycled or energy recovered.
Jurlique participated in the Australian Packaging Covenant (APC), aimed at lowering the environmental footprint of packaging. In 2014, Jurlique was the recipient of APC’s “Highest Performer Award” and has created a detailed action plan for further steps.
Recycling Program/Green Partnerships
In 2009, Kiehl’s launched the Recycle and Be Rewarded Program, collecting consumer packaging at their retail locations. Each returned bottle is rewarded with a stamp. The empty bottles are sent to Terracycle, a company that collects and upcycles used packaging. Kiehl’s also has partnered with Recycle Across America (RAA), a non-profit organization dedicated to recycling initiatives.
L’Oreal has been very active in its sustainability initiatives, addressing several issues such as green chemistry, sustainable packaging, waste management and outreach efforts. Highlights include:
Green Packaging/Energy Efficiency
Half of the company’s cardboard comes from Forest Stewardship Council (FSC) certified sources. From methane gas in Belgium to wind power in Mexico, L’Oréal has invested in renewables to reduce fossil fuel consumption and carbon emissions. The company has also installed solar installations at plants in India, China, and US (New Jersey).
Sustainable Packaging Assessment Tools
L’Oreal introduced two new assessment tools, the Sustainable Packaging Scorecard (SPS) and the Packaging Impact Quick Evaluation Tool (PIQUET), an online tool that identifies and reviews actions to reduce the environmental impact of packaging.
Lush has incorporated green practices since its inception and has an inclusive Sustainability Plan that addresses packaging, waste reduction, water efficiency and sourcing. Highlights include:
Lush is committed to using post-consumer or post-industrial recycled materials for its packaging. Cosmetic bottles are made from BPA-free, 100% post-consumer plastic. In stores, bags are made with 100% post-consumer recycled paper and are compostable. Products out for shipment are packed using 100% recycled paper and eco-friendly packing tape.
Through a partnership with Bullfrog Power, 100% of electricity consumed, is replenished into the grid with renewable energy from wind and low-impact hydro.
Lush is one of the few brands that addresses and recognizes the environmental impact of its distribution and transportation channels. Their main goal is to source low-impact and ethically responsible fuels for transporting materials and finished products.
Corporate Social Responsibility
NUXE partners with A Home for Bees, focused on preserving hive colonies and supporting the bee population. NUXE also partners with 1001 Fountains, a project aimed at developing an environmentally friendly water station in a rural village located in southern Cambodia.
Nuxe recently designed a 50ml eco-friendly jar that is 61% lighter, uses less paper, is made from a single material and can be recycled. In 2014, Nuxe received the 2014 Sustainable Beauty Packaging Award.
Origins is committed to sustainability and has incorporated many green practices into its operations.
Origins manufacturing facilities have instituted Environmental Management Systems that comply with the International Organization for Standardization (ISO).
Origins cartons are made from 80% Forest Stewardship Council certified paperboard and 50% post-consumer recycled fiber.
Sustainable Partnerships/Energy Efficiency
Origins has partnered with Community Energy Inc. to purchase wind generated power to offset electricity used in its North American retail stores. By purchasing wind power for its retail stores, Origins uses less grid electricity, achieving a CO2 reduction equivalent to planting 788,589 trees or removing 825 cars from the road.
Products are transported in recycled cardboard shippers and reuse packing materials whenever possible. They use no styrofoam peanuts or any PVCs (Poly vinyl chloride) in their packaging materials.
In 2009, Origins implemented the Return to Origins Recycling Program. Recycling receptacles have been installed in each of their stores so consumers can drop off cosmetic and toiletry bottles, compacts, tubes, caps, and jars.
In 2009, Origins also launched the Plant a Tree Campaign where a tree was planted for every “Origins™ A Perfect World™ Antioxidant moisturizer with White Tea purchase. To date, 420,000 trees have been planted.
Corporate Social Responsibility
PANGEA supports sustainable development in African countries, primarily focusing on African bioenergy production and international investments.
Packaging of Smashbox products is made using Sustainable Forestry Initiative Certified paper and soy inks. In 2008, Smashbox received the CPC Packaging Award for their limited Green Room Collection. All packaging was biodegradable or recyclable and all products were made with environmentally-friendly formulas. With the purchase of every Green Room product, a Moringa tree was planted in a developing country by Trees for the Future.
Since its inception, Yves Rocher has respected the environment and incorporated sustainability long before they became buzz words in the industry. Throughout the years, it has received several awards for its efforts. Most recently Yves Rocher was a 2014 Sustainable Beauty Finalist for the Sustainability Leadership category.
Corporate Social Responsibility/Green Partnerships
The Yves Rocher Foundation, formed in 1991, promotes nature conservation, community outreach and environmental education around the world. The two main projects include the "Plant for the Planet" and the "Terre de Femmes" Award. To date, over 285 women in 15 countries have received recognition for their environmental work. In partnership with UNEP, the foundation has committed to planting 50 million trees to celebrate 50 years.
Since 1997, the brand has been devoted to organic farming, without using chemicals, pesticides or herbicide on crops.
Waste Reduction/Green Manufacturing
Disposable plastic bags have been replaced with reusable shopping totes, saving an average of 100 tons of plastic per year. In 1992, Yves Rocher received the "Prix de l'Environnement pour l'Industrie" and their three production plants in Brittany fulfilled the "Zero Landfill" objective: 96% of the waste is recycled and the rest is used towards energy recovery. All three of their facilities have received the ISO 14001 Environment certification.
The number of trucks used has been reduced due to the use of bi-level vehicles for transport. Since 1993, all shipping packages are made from recycled cardboard and paper from sustainably managed forests.
Best Green Practices